Sunday, April 10, 2011

Beauty Icons of the 1940s - Veronica Lake, Rita Hayworth, Lauren Bacall

Veronica Lake



War has invaded Europe and has mobilized America in its entirety.
The men are off to war and money is scarce. 

In Europe, due to rations, makeup becomes a product of luxury.
In America, the women have replaced the men in the workforce.
Makeup, no longer affordable, beauty is now associated with a natural healthy glow.
The look has become more subtle, the face - less pale, the eyes and eyebrows subdued, only the red lips have remained.
Women are more implicated in society; they have become more active, they take care of their bodies.  
It’s the end of the FEMMES FATALES. 


Pin ups are reborn for the men to dream whilst away at war.
Rita Hayworth




Rita Hayworth

Lauren Bacall


Lauren Bacall
Veronica Lake


Here's a Veronica lake Tutorial by pixiwoo.



Hope you found it as helpful as i did.
Blog to you soon,

Sahar

1 comment:

  1. I'm baffled this former era yes. Distinctive apparently Madonna gotten. Influence to emulate them.
    Presently hair styles always former years. Long curls signature style of ladies. Madonna stole them
    during 2005-2015. Rolling Stone Dec 2005 Rita Hayward. 2015 now Veronica,Lizabeth or Lauren.

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